The Squish is for you if you're:

ready to ditch the nappy bag designed for every possible disaster

The mum who's quietly been hacking it with a makeup bag for months

Done carrying a bag that weighs more than your toddler

Sign me up!

For a bag that carries everything you use and nothing you don't

I'm Carmen — a Northern Beaches mum who knew things had to change a few months after having my daughter.

Every time I left the house, I was one-handed, baby on hip, digging through the black hole that was my nappy bag. Dummy MIA. Wipes buried. Spare outfit lost under everything else - I thought I didn't even pack it. By the time I found what I needed, Siena and I were both stressed.

I couldn't find a bag that actually fixed it — so I made the Squish.

A grab-and-go terry cloth pouch that holds everything you reach for constantly. Dummy, wipes, nappies, snacks, phone, keys - on top and accessible. Soft, structured and stylish. I still use it with my now toddler.

No more digging. No more black hole.